Layer’r’s brands Wottagirl and Shot have long held their place in India’s fragrance category. With a strong retail footprint and wide brand recall, the next chapter was digital. We partnered with Layer’r to build a high-performing eCommerce system that could translate offline equity into measurable online growth.

The focus was precision. We began with deep product immersion, mapping fragrance profiles to audience mindsets. Each SKU’s potential was tracked through sales velocity, conversion data, and performance benchmarks. This insight shaped our marketplace roadmap.

We rebuilt the entire catalogue architecture. Over 28 SKUs were rewritten and redesigned. Titles, bullets, and A+ content were tailored to narrative-led formats. Every creative element was built for mobile-first visibility and conversion impact.

Our ad strategy launched from zero. Campaigns were mapped across eight types, balancing brand visibility, category presence, and competitor interception. Keyword targeting, bid optimisation, and ROAS-based scale-up ensured ad budgets worked harder, not just bigger.

Layer’r’s promotional approach shifted from reactive to strategic. We used competitive promo cycles, mapped high-intent shopping windows, and matched discounting logic to behavioural data. The result was higher sell-through and smarter spending.

We also built a three-month phased plan, starting with foundation, moving into scale, and closing with performance tuning. Each phase was defined by metrics and backed by action.

Outcomes (90 days)
→ eCommerce revenue up by 1.9x
→ 40% lift in organic discoverability
→ 28% sales growth across optimized SKUs
→ 3.2x ROAS on category-targeted campaigns
→ Consistent orders from previously stagnant SKUs