Today, most people want to live cleaner, healthier lives. The problem? Overchoice, undertrust, and digital fatigue. OneGreen had built a curated marketplace of clean, verified products, backed by quality and transparency. But it needed to translate that trust into top-of-mind relevance, and good intent into lasting adoption.

The communication couldn’t be generic. So we rooted it in one insight: people aren’t struggling to choose green, they’re struggling to stick with it. Our solution was a two-pronged campaign that drove discovery, then deepened confidence.

Campaign One: Get. Set. Go (Green).
For the awareness phase, we built a relatable narrative that mirrored the modern user’s dilemma: the gap between aspiration and action. The message was punchy and memorable
“Har cheez ka healthy solution, OneGreen pe milega.”
A line born from the truth. Visuals were dynamic, story arcs felt real, and the CTA was clear: OneGreen is the easiest place to start and stay green.

Campaign Two: The Surety of Quality.
Next came assurance. Because clean living is filled with confusion. We leaned into OneGreen’s real edge, rigorous curation. This film had a lyrical jingle. It contrasted the noise of greenwashing with the clarity of verified wellness:
“Jab ek healthy lifestyle aap apnaay,
Toh false claims ke jhaal mein naa aayein,
Aur OneGreen pe safe aur assured products aap paayein.”

We led end-to-end production: from scripting and casting to shooting and editing. The design lens stayed minimalist, the voice relatable yet refined. Our goal was to make OneGreen feel like that one smart friend who always knows the better option.

The result? A platform became a preference.
→ The awareness film boosted reach and recall with new audiences.
→ The second film increased retention and reorders among existing users.
→ Together, they repositioned OneGreen not just as an app, but as a green habit worth keeping.