Princess By Renee
Interactive Feed Posts, Captivating Stories, Marketing & Engagement
Mirror mirror on the wall,
Who’s the most beautiful of them all?
Well, who cares what the mirror says? Renee believes that all momma’s little angels are the prettiest. And they deserve only the best. So, with an exclusive range of makeup products curated especially for the pre-teens, Princess by Renee took shape, to help the little ladies experiment with their looks, and live their dazzling Disney moments, with just the right stroke of brush, a dash of sparkling gloss, and so much more.
As we watched this new-age fairy tale unfold in front of our eyes, we were excited to be a part of this project. While the makeup products worked their magic on their little ones, we worked our magic on their oh-so-beautiful moms.
DISNEY-LANDING ON AN EFFECTIVE SOCIAL MEDIA STRATEGY
We wanted to talk to the mothers, but at the same time, we wanted the social media feed to reflect the elements that would also attract the little princesses. So, by carefully defining the colour palette and a design language that would appeal to the mother-daughter duo, we planned the content.
With a primary focus on driving engagement, our communication strategy was simple:
Talk about the products, but also let the mothers talk to us.
How did we do that?
Through interactive feed posts and captivating stories.
Not only this, we made sure the creative output reflected the perfect balance of reels and statics, intriguing enough to draw attention and interactive enough to hold it for a while.
And it worked like a charm. Just like that of Cinderella’s or Snow White’s or Ariel’s or every other mumma’s perfect little princess’ out there.