Princess by RENÉE was designed to be a brand in its own right with its own voice, audience, and story to tell. The challenge? Building a digital-first identity that felt imaginative to children, yet credible to parents, all while preserving a clear line of trust from the mother brand.

We approached it like we were building a world, not a campaign. Princess by RENÉE needed more than aesthetics. It needed emotional architecture. We treated Instagram as more than a platform; it became an interactive playroom. The content strategy spoke in two voices simultaneously: wonder for the child, reassurance for the adult.

The strategy blended storytelling with systems thinking. Each piece of content had a job, whether it was sparking curiosity, prompting interaction, or building recall. Tactile storytelling, activity-led formats, and visual rhythm helped ensure both engagement and consistency across touchpoints.

We let softness lead: fun pastels, hand-drawn elements, and friendly illustrations formed the visual language. Instead of over-simplifying or overloading, we built a layered visual system that felt joyful without being juvenile. This wasn’t just kid-friendly, it was brand-smart.

The results reflected more than reach; they proved resonance.
→ Cross-platform reach: 2.5+ lakh
→ Top-performing reel: 255K+ views, 14K+ engagements
→ Average engagement rate: 2.28%
→ 100+ direct link taps from static posts
→ Consistent DMs, story poll responses, and quiz interactions

Princess by RENÉE found its audience and built one of its own.