We partnered with SkinQ to define a sharper visual narrative for their expanding product line. The focus was to build a content direction that aligned with their dermat-first philosophy while remaining lifestyle-relevant and accessible.

Our approach started with clarity. We developed structured moodboards that set the tone for light, materiality, prop styling, and framing. These weren’t just aesthetic cues but strategic anchors for future content creation.

From storyboard to shoot, every decision was designed to reflect SkinQ’s positioning as scientific, thoughtful, and made for Indian skin. We introduced visual systems that allowed the brand to scale content across platforms without fragmenting its identity.

The result is a visual toolkit that continues to guide SkinQ’s campaigns today. Consistent, intentional, and rooted in both expertise and emotion.