Strategy, Identity Design, Messaging, Artist Bio, Brand Book
‘As Night Calls’ is a three-piece Mumbai-based band that encapsulates the reflections of youth & passion. This Indie-Acoustic Rock band is what one would agreeably label as musically aesthetic, creating a space where the listeners can fall in love with their own lives and themselves. The diverse trio consists of singer-songwriter Arjit Sahai, percussionist Ritesh Malaney, and bassist-producer Dhruv Kathuria.
We designed their brand book & logo inspired by the initials of the band ‘ANC’, where A forms the triangle, N creates the outline of a mountain and the crescent moon fashions the letter C. Their music brings in a component of reflection, contemplation and introspection immersed in the authenticity of nature, on which we have based their brand identity & tone of voice on.