Strategy, Identity Design, Messaging, Artist Bio, Brand Book
Atteev used the pandemic to channel negative feelings, like anxiety and self-doubt, into music. And now his melodies and lyrics boast of what it means to be human. His willingness to express the myriad of emotions with the flaws of societal being allows his listeners a safe space to embrace their true selves.
Acing the Indie-pop and pop genre, his music also reveals his firm belief in blending pop-styled beats with lyricism that makes you want to reflect.
Atteev’s font portrays buoyancy, just like the one that one is supposed to have after shedding the falseness of society. The shades of blue/green used makes the icon warm and welcoming; approachable and empathetic in a way that matches the artist’s personality. The additional visual identity is the symbol tattooed across his hand which can be used on album covers and tshirts.