Strategy, Personal Story, Press Story, Identity Design, Messaging, Artist Bio, Brand Book
Aamish is India’s first and world’s second differently-abled DJ.
His music exuberates an aura that makes people go wild with the drop of the beat. He made his situations fit into his passion for music and now he is using his inspirations to create his own music.
He has grown from his signature melodic house and techno into other genres like disco, house and hip-hop. When he’s on stage, the air is thick with ecstasy.
We use the letter I in his name to portray his personality as a musician. The inspiration for the icon is taken from the controller – where the upper rectangle in I with a bottom cut is formed from the sound mixer and the lower rectangle is formed from beat tabs. The visual identity can be adapted for channels in new ways just like the DJ himself, who thrived into his situation.