Phrase
Brand Strategy,Brand Naming, Brand Identity,Brand Story,Packaging, Content Creation, Messaging
The pHrase is a form of expression, and that’s what they believe self-care to be, a form of expressing self-love. They believe self-care is an essential part of one’s daily routine, a soothing and relaxing experience encouraging a mind-body connection through it.
The brand offers authentic products backed by research and testing with plant-based ingredients. They address the roots of the problems by balancing the pH in our products.
Chalking it up from scratch, we came up with the name ‘pHrase’ for the brand incorporating two of their key elements, the first being pH balanced concoctions and the second being a poetic brand identity for self-care products. From brand story to content, designing to packaging, we could say it was a lyrical journey that we thoroughly enjoyed each moment of!
