WishMeal

WishMeal

Brand Identity, Brand Story, Website Design, Content Creation, Messaging

When your mind thinks “Treat yourself,” Wishmeal is a brand that completes the thought with “to something healthy and tasty.” And that too, every single day.

By providing users with meal choices that are filling, enjoyable and good for your gut and heart, Wishmeal’s range of healthy bowls is something you’ll crave day in day out. And let’s just say your body and pockets, both fall in love with the nutrient-rich diet almost immediately.

YOUR WISH, THEIR COMMAND. THEIR WISH, OUR COMMAND.

While Wishmeal decided to give your eating habits a healthy makeover, we at Creatoons got a chance to give Wishmeal a healthy makeover. We started with the logo, which incorporates the very core of WishMeal – Healthy eats, just the way you want them, delivered to your door. So, by combining the initials of the brand name with icons that represent the ease of location and customisation, the logo was put right in shape. Just like their users would be.

Then, we moved on to building their app and website, prioritising a user-friendly interface, allowing them to get to know their consumers and their food behaviours better in order to help them get on track for a healthy future. We also worked on some kickass media strategies that helped them enhance their reach, both online and offline.