Rightways and OBN
Co-branded Identity, Logo lockup, Usage Guidelines, Applications, Co-branded Collaterals
Rightways Air Logistics Pvt. Ltd. and OBN Express decided to join hands to offer enhanced express logistics and courier services. For this, they needed a new brand identity – the one that depicted the merger of the two companies.
This was our very first experience with co-branding and the real challenge was to integrate the brand logos with the correct colour palette and spacing. We decided to maintain the original colours of both logos thus, retaining the essence and identities of the companies. Next, we came up with a tagline that spoke of the services offered by these companies. For this, we decided to go with clear and on-point communication, that would leave no room for doubt about the operations of these giants. We also guided on how the combined logo could be placed while designing collateral materials such as flyers, presentations and banners.
So, we guess what we are trying to say is that when you need someone to ‘mix it up and lock it down’, we will be there for you!
A team of young, talented and creative professionals, the Creatoons have mastered the art of all things branding in a very short span. They work out marketing strategies and are excellent at giving cost-effective solutions. They have always delivered great results for Rightways and I am excited to work with them on our further projects.