Ganesh Gruh Udyog
Concept development, Creative Direction, Music, Editing
Ganesh Gruh Udhyog is a well-known Namkeen brand based in Ahmedabad. They manufacture over 160 varieties of namkeen and have captured a large share of the wholesale and retail markets, oh and also the hearts of their consumers.
STOP MOTION AD
We produced a stop motion ad telling a short story about the consumption, taste and variety of snacks. Our aim was to create a homely feel, so we decided to show a cup of garam chai placed right next to the company’s tasty snacks for the video. With just the right kind of desi music, this video immediately resonated with the audience kyuki jab ek garam chai ki pyaali ho aur saath mein Ganesh Gruh Udhyog namkeen ki thaali ho, toh aisa lage jaise har roz Diwali ho!