Strategy, Identity Design, Messaging, Artist Bio, Brand Book

Piyoosh is a lyrical storyteller with an urge to express himself, his real experiences and his emotional upheaval through soothing yet electrifyingly honest music. A rapper with a musical taste for genres extending from hip-hop, alternative, soul, jazz, funk, and trap to Indian classical, every song of his is refreshingly different from the previous one without a recurrence in theme.


Designing his icon inspired by the phi symbol ø, which represents the golden ratio, an idea of perfect beauty known to be uniquely found throughout nature, We built his brand book & brand identity. The logo also has rough sketch overtones of the zodiac killer sign to reveal his spirited, dark and bold personality.