Strategy, Naming, Brand Design, Visual Identity, Brand Collateral, Copywriting, Art Direction, Brand Launch

Heidi is a sustainable luxury fashion brand based out of Ahmedabad. It is a label that presents an innate sense of style and responsibility. It strongly believes in the motto “Dress up – show up – and never give up” and hence, keeps on innovating while saving the day, one piece of clothing at a time.

Now, we know what you’re thinking. What’s Heidi? and Why ‘Heidi’? Well, Heidi is a part of the founder of the label – Vaidehi, literally and figuratively. So, we decided to go with this German name. For the launch of the label, we made a kinetic typography video. We also had a lot of fun designing the brand collaterals including the tags, thank you cards and business cards that remind the dear Feminas that they’re definitely in Vogue!


Vaidehi Shah

The Creatoons are a bunch of fun and innovative marketers. They helped me design everything from the brand Strategy, name, logo, launch video to brand collaterals. They are so friendly and open to take on new challenges that work feels refreshing with them. I absolutely love what they have created for my label and always look forward to the creativity they bring.