Rightways
User Research, Screenflow, Wireframing, Strategy, Visual design, UI design
You say “excellent delivery management,” we hear Rightways. With an impressive journey of 34 years behind them, Rightways has ruled the air logistics industry, to say the least. For them, the sky’s the limit. Quite literally.
We, at Creatoons, got the opportunity to partner with them to make their design structure more cohesive and bring all information to a central database. So that while the team is busy handling the cargo, they receive updates on the go.
ON-GROUND RESEARCH FOR IN-AIR UPDATES
When everything was running, er…, flying so smoothly, how could we help them make their operations smoother?
To understand this, we boarded the research plane and landed on a ton of insightful learnings. We dug deeper into how things were being conducted at Rightways, the functioning of the current platforms and user interaction. We talked to the team members, responsible for diverse activities like administration, invoicing, on-ground duties, and more, and understood where the gaps lay.
How exactly did we achieve this? Through a series of in-depth telephonic interviews, which revolved around their daily roles and responsibilities. This did not just help us understand issues existing in the current system but also gave an idea of everything that could be improved, and that too, directly from the users.
SOME EASE, PLEASE!
Our design goal: To achieve clarity through simplicity
After understanding the grievances in detail, we made a customer journey map. By adding proper structure to the research data, we identified touch points for each task, and it also helped us prioritise changes.
Our result: A well-structured application design that guides the users step-by-step and makes their day-to-day functioning a whole lot easier and smooth-sailing (on the ground, for everything precious being carried via air).
Testimonial
Mayur Patil
A team of young, talented and creative professionals, the Creatoons have mastered the art of all things branding in a very short span. They work out marketing strategies and are excellent at giving cost-effective solutions. They have always delivered great results for Rightways and I am excited to work with them on our further projects.