Introduce yourself. “Hi, my name is….” Have you ever heard anyone introduce themselves by saying, “Hi, I am ambidextrous and don’t like the colour brown, and I just cannot stand broccoli? ?” Well, we haven’t! Names are important. Some names can be downright confusing or even unfortunately embarrassing (we feel deeply sorry for that). Your… Continue reading The Aim of getting the Name Right!
Telling your brand story, selling your brand purpose
We have all grown up hearing tales – of princes and princesses, magic and power, love and betrayal. Heck, we are living a tale ourselves. That is what gives our lives meaning, right? The roller coaster ride of emotions. Well, it’s kind of the same thing for brands. To develop a deep bond with the… Continue reading Telling your brand story, selling your brand purpose
Kickstart(up) your branding today
When you think of a brand, you don’t just think of the logo or the colours that it is made of. You think of the experiences you’ve had with the brand; you think of its advertisements that have stayed with you and you think of the emotions that it has made you feel. So, branding… Continue reading Kickstart(up) your branding today
When should you play the Game of Rebranding?
Your brand is a representation – a representation that is strong enough to leave a lasting impression. Branding today goes beyond the logo and tagline; it is about building healthy relationships and experiences. By following the right steps, you can give your brand the perfect identity and the tone of voice it deserves. This process… Continue reading When should you play the Game of Rebranding?
A Purpose Driven Brand Today – A Loyal Community Tomorrow
When you’re living in the 21st century and trying to survive an ongoing pandemic, you’re bound to have a purpose that keeps you sane and keeps you going on most days. While your purpose might be to dance your worries away, your neighbour’s purpose might be to get you turn down your music while you’re… Continue reading A Purpose Driven Brand Today – A Loyal Community Tomorrow
Sustainable Branding
In today’s world, the true meaning of success is no longer winning the race – alone. It is about being a part of a marathon – the one which allows you to set your target, strategize your growth and ultimately reach the finish line, with each individual accomplishing their goal in their own little way.… Continue reading Sustainable Branding